Everything about Johnnie Walker Blue Label Ultra

This is a globally allocated release comprised of unusual stocks, which include whisky from ghost distilleries which might be not in operation. Less than 888 bottles ended up made throughout the world.

Genuine cost savings could well be venture and solution dependent, but in general, impartial experiments present that, all else equivalent, For each gramme of glass minimized that means over 50 % a gramme less carbon emissions in creation.

In accordance with our study, it is also believed being the earth’s lightest 70cl Scotch Whisky glass bottle at any time unveiled to industry.

We’ve released Distilled 2025 – Checking out the top developments driving shopper discussions around the globe.

We hope that our discoveries will have a good affect in the broader field and assist learn new opportunities for lighter, decreased carbon packaging possibilities.”

From peaty whisky to fruity whisky, lean on our qualified insights to find out the total wide variety and character of different whisky flavours.

The result can be an sector-1st that, and also acquiring exquisite natural beauty, showcases what luxury, lighter-bodyweight, decrease-carbon bottles of the long run could appear to be. As A part of the Diageo Spirit of Progress action plan, Johnnie Walker aims to lessen the pounds of glass Employed in its packaging; an ambition that is certainly targeted at minimizing the amount of carbon emissions associated with packaging.3 Even though the technology is not still available to start bottles of this excess weight at scale, permanently, the knowledge Johnnie Walker has garnered is currently remaining applied to lightweighting projects over the Diageo portfolio.

And redesigning the glass, assumed was provided to how the bottle might be produced and transported. 

Weighing one hundred eighty grams, the Blue Label Ultra bottle is actually a glimpse into the future of sustainable luxury spirits packaging

Find out more about Spirit of Development – our global ESG programme to help you make a much more inclusive and sustainable entire world.

This is a globally allotted release made from scarce shares, together with whisky from ghost distilleries that happen to be not in Procedure. Below 888 bottles were being made around the world.

With fewer than 888 bottles launched globally, Each and every bottle is individually numbered and offered in a very luxurious collector’s situation.

We realized the lightest, strongest glass bottle you may make with no compromising longevity is really a teardrop condition.

In whisky packaging, luxurious usually signifies significant—Believe thick bottles with hefty stoppers that double as trophies over a shelf. Johnnie Walker desires to upend that wondering and embrace the Idea that lithe is deluxe.

This can be a one particular-off bottle for now illustrating the artwork of the attainable, as being a structure experiment and redefining lightweight as luxury. We will proceed to apply these learnings across the wider Diageo range.

Dr. Walker sought out liquids from distilleries like Oban, Brora and Royal Lochnagar, as well as a variety of ghost whiskies, 1st manufactured in distilleries which have considering that closed.

With our devoted concentrate on presenting lightness throughout just about every layout component, we released a exact lattice stopper, a bamboo frame read more and also a protective transportation box.